Time is humanity’s most finite and nonrenewable resource. Unlike material wealth, social standing, or even health—which can often be restored or rebuilt—time moves in one direction and cannot be replenished. This article explores the science of time perception, productivity, and human motivation, framing these insights within a leadership-driven, purpose-oriented philosophy: the LIVEBIG Principles.

Every single person who has ever accomplished something extraordinary—built a company, written a book, traveled the world, created art, raised a family, or simply lived a deeply meaningful life—has followed one unshakable principle: The best way to get what you really want is through ACTION.

Is your ambition bigger than your bank account? That question alone separates dreamers from doers. For most people, ambition is something they casually mention over coffee or post about on social media. But if you’re serious about living a life on your own terms—one that breaks free from what society, family, or “losers” tell you is possible—you’ve got to be honest with yourself.