Become the Sales Ninja
- Steven Norrell

- Apr 23
- 3 min read
Do you know why 10% of salespeople close 90% of the deals?
It isn’t luck.
It isn’t personality.
It isn’t some secret script hidden in a dusty vault.
It’s mastery.
And mastery is built.
If you’re part of the LIVEBIG community—especially as a new entrepreneur—understand this: sales is not about pressure. It’s about precision. The “sales ninja” doesn’t chase wildly. They move intentionally. They listen deeply. They strike at the right moment.
Let’s break down what separates the peak performer from the pack.
1. The Sales Ninja Sells Outcomes, Not Products
Average sellers talk about features.
Elite sellers talk about transformation.
Your customer is not buying your service.
They’re buying who they become because of it.
They’re buying:
More revenue
More confidence
Less stress
More time
Greater status
A solved problem
When you clearly connect what you offer to the elevated condition they desire, resistance drops.
Value becomes obvious.
And obvious value closes deals.
2. The Sales Ninja Listens Like a Strategist
Most people listen to respond.
Peak performers listen to understand.
They ask:
What’s really bothering this person?
What’s the cost of them staying stuck?
What are they afraid of?
What would “winning” look like in their world?
When someone feels understood, they relax. When they relax, they trust. And when they trust, decisions become easier.
Listening is not passive. It’s tactical.
3. The Sales Ninja Controls Their Inner State
Here’s a truth many overlook:
Your energy sells before your words do.
Desperation repels.
Confidence attracts.
The top 10% close 90% because they don’t need the deal. They believe in their value. They know they can help. They carry certainty.
Certainty is contagious.
If you don’t believe deeply in what you offer, strengthen your offer until you do. Study it. Refine it. Use it. Become living proof.
Discipline creates confidence.
Confidence creates influence.
4. The Sales Ninja Handles Objections as Questions
Objections aren’t rejection.
They’re requests for clarity.
When someone says:
“It’s too expensive.”
“I need to think about it.”
“Now isn’t the right time.”
They’re really saying:
“I’m uncertain about the value.”
“I don’t fully see the outcome.”
“I’m afraid of making the wrong decision.”
Instead of pushing, explore.
Instead of defending, educate.
Help them see what they may not yet see.
Remember: people rarely object to what they fully understand and believe will benefit them.
5. The Sales Ninja Trains Daily
The 10% practice.
They refine their pitch.
They role-play.
They review their calls.
They track their metrics.
They improve their offer.
Sales is a skill, and skills are built through repetition.
Repetition creates internalization.
Internalization creates instinct.
Instinct creates speed and precision.
This is not about hype. It’s about craft.
The LIVEBIG Perspective
If you are building The LIVEBIG version of your life, sales is not optional.
Whether you’re selling:
A product
A service
An idea
A partnership
Or even yourself in an interview
You are in sales.
The difference between the entrepreneur who struggles and the one who scales is often one thing:
Their ability to communicate value.
So ask yourself:
Do I truly understand the transformation I provide?
Do I listen more than I speak?
Do I carry certainty into every conversation?
Do I train this skill intentionally?
Because the marketplace rewards clarity, courage, and competence.
Become the one who can solve problems.
Become the one who communicates powerfully.
Become the one who closes with integrity.
Become the Sales Ninja.
LIVEBIG 🌍 Let’s make it happen




Comments